Productivity Management

If you’re building a list then you probably know how hard it can be to get those people to respond to your offers. Here’s an easy way to make your list much more responsive and want to hear everything you have to say.

First off, what we’re trying to do is develop a relationship with people.  And of course, when you are trying to make friends you have to give people a reason why they should become your friend.  There has to typically be some benefit, either emotional or business relationship or just likability, some knowledge base that you might have.  Some way that you’re able to attract to one another that can help solidify the relationship and deepen the relationship over time. 

Now the first thing that happens in any relationship is there actually is a “sale” made.  And in list building, it typically starts out with providing some kind of a truly valuable gift in exchange for their name and email address, and even more important, permission to contact them again.

That way, you can follow up with people.  Remember I said provide a truly valuable gift in exchange for their name and address.  Just by following up with people 3 times you can greatly increase the profitability of any campaign. Follow up more than that and your results will be even better. Most people are just so busy that they won’t get all your emails, let alone read them, so you need to keep letting them know that you’re here and ready to do business.

Over the last few years, I’ve been on a little soapbox about this particular topic because I keep hearing people talk about adding value. Most of the time when they’re talking about adding value, they’re talking about adding bulk and it’s my belief that people don’t really need more bulk.  They’ve got plenty of stuff to keep them busy, plenty of stuff to read, plenty of stuff to listen to, plenty of stuff to watch this video. 

What they really want is something that’s valuable to them to help them get the results they want.  So I would suggest to you that instead of adding value, that you should be valuable and create products from services that are valuable and generate results for people.  So that’s what you’re really trying to do.

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This article was taken from an excerpt of an interview with Mark Hendricks, the “Grandmaster of List Building.” To get access to the full audio plus 11 other list building interviews with experts for free, go to http://listbuildingmasters.com.

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